Personal information we collect
When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as “Device Information”.
We collect Device Information using the following technologies:
- “Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit http://www.allaboutcookies.org.
- “Log files” track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
- “Web beacons”, “tags”, and “pixels” are electronic files used to record information about how you browse the Site.
Additionally when you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit card numbers, email address, and phone number. We refer to this information as “Order Information”.
How do we use your personal information?
We use the Order Information that we collect generally to fulfill any orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations). Additionally, we use this Order Information to:
- Communicate with you;
- Screen our orders for potential risk or fraud; and
- When in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.
We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns).
Sharing you personal Information
We share your Personal Information with third parties to help us use your Personal Information, as described above. For example, we use Shopify to power our online store--you can read more about how Shopify uses your Personal Information here: https://www.shopify.com/legal/privacy. We also use Google Analytics to help us understand how our customers use the Site -- you can read more about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy/. You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.
Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.
As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.
You can opt out of targeted advertising by using the links below:
- Facebook: https://www.facebook.com/settings/?tab=ads
- Google: https://www.google.com/settings/ads/anonymous
- Bing: https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads
Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at: http://optout.aboutads.info/.
Do not track
Please note that we do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser.
If you are a European resident, you have the right to access personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us through the contact information below.
Additionally, if you are a European resident we note that we are processing your information in order to fulfill contracts we might have with you (for example if you make an order through the Site), or otherwise to pursue our legitimate business interests listed above. Additionally, please note that your information will be transferred outside of Europe, including to Canada and the United States.
When you place an order through the Site, we will maintain your Order Information for our records unless and until you ask us to delete this information.
The Site is not intended for individuals under the age of 18.
For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e‑mail at email@example.com or by mail using the details provided below:
Bloom By Simply Lanae
[Re: Privacy Compliance Officer]
Bloom By Simply Lanae, PO Box #110933, Nashville TN 37222, United States
Non-Personal Identifiable Information
Personally Identifiable Information
Personally Identifiable Information is any information that concerns you individually and would permit someone to contact you, for example, your name, address, telephone/fax number, social security number, email address or any information you submitted to Bloom By Simply Lanae that identifies you individually.
Use of Personally Identifiable Information
Bloom By Simply Lanae may use the personally identifiable information collected through its website primarily for such purposes as: helping to establish and verify the identity of users; opening, maintaining, administering and servicing users’ accounts or memberships; processing, servicing or enforcing transactions and sending related communications; providing services and support to users; improving the website, including tailoring it to users’ preferences; providing users with product or service updates, promotional notices and offers, and other information about Bloom By Simply Lanae and its affiliates; responding to your questions inquiries, comments and instructions; maintaining the security and integrity of its systems.
Non-Disclosure of Personally Identifiable Information
Bloom By Simply Lanae does not provide personally identifiable information to unaffiliated third parties for their use in marketing directly to you without your consent.
Disclosure of Personally Identifiable Information
Bloom By Simply Lanae may use unaffiliated companies to help it maintain and operate its website or for other reasons related to the operation of its business, and those companies may receive your personally identifiable information for that purpose. Bloom By Simply Lanae may also disclose personally identifiable information about you in connection with legal requirements, such as in response to an authorized subpoena, governmental request or investigation, or as otherwise permitted by law. Further, as 'Bloom By Simply Lanae’ business develops, it may sell or buy corporate assets, and in such transactions customer information will be shared with such third parties and may be one of the transferred business assets.
Children Under 21
This website is directed toward and designed for use by persons aged 21 or older. Bloom By Simply Lanae will not approve applications of, or establish or maintain accounts or memberships for, any child whom Bloom By Simply Lanae knows to be under the age of 13. Bloom By Simply Lanae does not solicit or knowingly collect personally identifiable information from children under the age of 13. If Bloom By Simply Lanae nevertheless discovers that it has received personally identifiable information from an individual who indicates that he or she is, or whom Bloom By Simply Lanae otherwise has reason to believe is, under the age of 13, Bloom By Simply Lanae will delete such information from its systems. Additionally, a child’s parent or legal guardian may request that the child’s information be corrected or deleted from 'Bloom By Simply Lanae’ files by contacting us at info@BloomBySimplyLanae.com.
We implement various security measures in accordance with industry standards to protect the security of your personal information both online and offline. If you have any questions about security at the website, you can email us at info@BloomBySimplyLanae.com
Notification of Changes
Changes to Your Personal Information
You have the ability to review, change and/or correct the personally identifiable information you provide us by e-mailing us at info@BloomBySimplyLanae.com. If you are a registered user, you can also review, change or correct your personal information at any time by clicking here. You may request that we deactivate your account by e-mailing us at info@BloomBySimplyLanae.com.
From time to time, Bloom By Simply Lanae and its affiliates may wish to send you message updates about Bloom By Simply Lanae, its affiliates, promotions, security or the administration of the website or other updates. If you would prefer not to receive future email communications from Bloom By Simply Lanae and its affiliates, an unsubscribe link is provided on every communication you receive from Bloom By Simply Lanae, or you may send an email containing your request to info@BloomBySimplyLanae.com.
- Bloom By Simply Lanae Team