Welcome to Bloom by Simply Lanae

Founded in 2020, by Lanae Williamson, to immerse you in a perfumed universe where each soulful fragrance transforms everyday moments into a sensory experience.

The best part...you can take that vibe with you whenever you need it. The bottles come in a portable size and are TSA friendly! 

Every scent is thoughtfully designed to enhance your mood and raise your vibrations, like soulful music in a bottle. 

Our clients love the perfume oil since it keeps the scent more intimate & close to the body for optimal effect. 

We use the botanical tradition of handcrafting perfume oils and fragrance mists, in a small-batch production process, to elevate your self-care rituals by creating moments of adornment and joy!

Unique Process

This curated collection embraces the French philosophy of joie de vivre. Experience joy in simply living life. Our intention is to evoke the energy and feeling of the beloved Stevie Wonder song, Overjoyed. 

We co-create with nature to design a bespoke sensory experience. We view our product development through a holistic lens, intentionally crafted to nourish your mind, body, and spirit using natural elements, such as botanicals, crystals, and nature's cycles. These elements are harmonized to carry the calming essence and other benefits they provide. 

With sustainability top-of-mind, the bulk of our plants and herbs are sourced and grown locally. The fragrances are derived from plants using artisan techniques that are, in some cases, centuries old. 

Aligned with nature's rhythms, we align our 'blooming' process with the lunar cycles (New/Full Moon). Each batch is started at the new moon and is completed by the full moon cycle. Typically, 28 days so it can develop and capture the energy of that cosmos period. 

Our packaging leverages sustainable solutions, such as glass bottles, and reusable packaging materials to have a minimal environmental impact as they make their way to your home. 

Our Scent Mood Board

Rose Scent Story

A sensual fragrance with the balance of floral and woody notes for an unforgettable combination. This bestseller is a body and hair perfume oil infused with rose quartz to capture the essence of being adored, sexy, and sophisticated. Think of the laid-back, soulful music of D'angelo, Jill Scott, Maxwell, Erykah Badu and Lauryn Hill that energy it brings. 

Lavender Scent Story

Our latest offering is the sister scent to our best-selling, rose oil perfume. A romantic, warm, and alluring fragrance that's infused with Amethyst crystals with delicate earthy notes. This scent envelops the feeling of romance and peaceful strolls. 

Create Your Own Ritual

Perfume Oil Ritual: Warm the oil in the palms of your hands and apply to pressure points on the body (wrists, neck) with circular movements. On the hair, apply to the crown and ends, then massage gently with your fingertips. For the full sensory experience and to intensify, scent the pulse points of the body with Perfume Mist. Self-care Tip: Recite your favorite affirmation during this application process. 

Perfume Mist Ritual: Apply 1-2 light sprays onto the skin or hair, using a circular motion. Alternatively, spray onto a hairbrush or the atmosphere. For the full sensory experience and to intensify, scent the pulse points of the body with Perfume Oil. Self-care Tip: While spritzing, visualize joy and blessings in your life during this application process.

Meet Lanae

Welcome Friends! I'm Lanae, a wife, mom, sister, creative, self-care advocate, healer, painter, artisan, award-winning marketing maven, proud HBCU grad, and CEO + Founder of Bloom By Simply Lanae.

Bloom manifested as a way to continue my own self-care rituals to balance being a wife, mother, career and interests. I experienced a hard time finding high quality, non-toxic, eco-friendly products that were available in portable sizes. Needed to be able to connect with nature and ground myself with something I could carry in my purse. (TSA friendly-sizes!)

This was the catalyst that led me to develop my plant-based fragrance products, through the study of herbalism to understand what flowers and herbs foster wellness benefits such as improving mood, relaxation and while enhancing a beauty regimen. I learned from and inspired by gifted women, such as, Yeye Luisah Teish, Stephanie Rose Bird, and Iya Sobande Greer. It has been a truly magical experience! And so it is! 

It has been my dream and a privilege to share my creations with you. I hope they bring you as much joy as I experienced creating them. This is my personal invitation to let yourself bloom! Ase!